Charles Duhigg quoteCharles Duhigg [1974-0]
American Journalist 
Quote rank: 412
| In 1980, a woman promised her dying sister to change how Americans thought about breast cancer. Thirty years later, the result - the Susan G. Komen for the Cure Foundation - is one of the nation's largest non-profits, and one of the most successful triumphs in public health marketing and changing health habits. |
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