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Yves Behar quoteYves Behar [1967-0] Swiss Designer
Quote rank: 103



The biggest challenge is that when people look at low price point products, they essentially invest less money in development, innovation, and new technology. And in order to innovate at a lower price point, and make sustainability attainable to the masses, you have to invest more. But that's counterintuitive for a lot of businesses.

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