Tim Schafer quoteTim Schafer [1967-0]
American Businessman 
Quote rank: 110
| Publishers are very risk-averse, so they lean towards licenses and sequels. But the fact is that even those are not guaranteed hits. So, if 'playing it safe' does not guarantee hits, they might as well leave it up to the really creative, risk-taking people, because they couldn't do any worse. |
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