Sendhil Mullainathan quoteSendhil Mullainathan [1972-0]
American Economist 
Quote rank: 119
| Serial tasking is hard because switching tasks is hard, even when the tasks are easy and similar. In some experiments, bilingual speakers are asked to read out numbers, first in one language and then midway in another language. They often stumble at the switch, taking many tries before they hit their stride again. |
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