Sendhil Mullainathan quoteSendhil Mullainathan [1972-0]
American Economist 
Quote rank: 113
| Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign. |
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