Sendhil Mullainathan quoteSendhil Mullainathan [1972-0]
American Economist 
Quote rank: 109
| Busy people all make the same mistake: they assume they are short on time, which of course, they are. But time is not their only scarce resource. They are also short on bandwidth. By bandwidth I mean basic cognitive resources - psychologists call them working memory and executive control - that we use in nearly every activity. |
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