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B. F. Skinner [1904-1990] American Psychologist
Quote rank: 119

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Behavior used to be reinforced by great deprivation; if people weren't hungry, they wouldn't work. Now we are committed to feeding people whether they work or not. Nor is money as great a reinforcer as it once was. People no longer work for punitive reasons, yet our culture offers no new satisfactions.

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Money

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Source

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