Paul Rand quotePaul Rand [1914-1996]
American Designer 
Quote rank: 114
| If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong. |
Architecture,
Design
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