Paul Rand quotePaul Rand [1914-1996]
American Designer 
Quote rank: 102
| Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate. |
Design,
Good
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