Alexander Osterwalder quoteAlexander Osterwalder [0-0]
Businessman 
Quote rank: 105
| You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products. |
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