Anita Elberse quoteAnita Elberse [0-0]
Educator 
Quote rank: 113
| If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit. |
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