Jorgen Vig Knudstorp quoteJorgen Vig Knudstorp [1968-0]
Danish Businessman 
Quote rank: 110
| There's the famous quote that if you want to understand how animals live, you don't go to the zoo, you go to the jungle. The Future Lab has really pioneered that within Lego, and it hasn't been a theoretical exercise. It's been a real design-thinking approach to innovation, which we've learned an awful lot from. |
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