Jochen Zeitz quoteJochen Zeitz [1963-0]
German Businessman
Quote rank: 301
| The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits. |
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