Jay Samit quoteJay Samit [1961-0]
American Businessman 
Quote rank: 207
| Many first-time founders fail to understand the difference between the potential of the Total Addressable Market (TAM) and the very finite subsection they can hope to capture. No company ever captures the entire market they pioneer. Innovation doesn't happen in a vacuum, and others will jump in from the moment you've identified the potential. |
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