Herb Caen quoteHerb Caen [1916-1997]
American Journalist 
Quote rank: 111
| A good column is one that sells paper. It doesn't matter how beautifully it is written and how much you admire the author... if it doesn't sell any papers, it's not a good column. It's a terrible yardstick to use, but in the newspaper business, that's the whole thing. |
Business
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