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Herbert Bayard Swope [1882-1958] American
Rank: 102
Editor, Journalist


Herbert Bayard Swope Sr. was a U.S. editor, journalist and intimate of the Algonquin Round Table. Swope spent most of his career at the New York World newspaper. He was the first and three-time recipient of the Pulitzer Prize for Reporting. 

Failure



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I cannot give you the formula for success, but I can give you the formula for failure - which is: Try to please everybody. Failure
101
The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what it wants to have and part of what it ought to have whether it wants it or not.
102
Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one.
103
The first duty of a newspaper is to be accurate. If it be accurate, it follows that it is fair.
104

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