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Andy Hertzfeld [1953-0] American

Rank: 105
Inventor, Computer scientist

Andy Hertzfeld is an American computer scientist and inventor who was a member of the original Apple Macintosh development team during the 1980s.

Leadership

Quote	Tags	Rank
I left Apple in April of 1984, pretty soon after the introduction of the Mac.		101
Being idealistic really helps you overcome some of the many obstacles put in your path.		102
Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years.		103
I got bitten by the free software bug in February of 1998 around the time of the Mozilla announcement.		104
But I think Steve's main contribution besides just the pure leadership is his passion for excellence. He's a perfectionist. Good enough isn't good enough. And also his creative spirit. You know he really, really wants to do something great.	Leadership	105
A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.		106
I developed some unique software to public it on the web that I call the Folklore Project.		107
I was a grad student at UC Berkeley when I bought my Apple II and it suddenly because a lot more interesting than school.		108
I left General Magic in 1996 to become an Internet hobbyist - got a T-1 line to my house. At one point I had all four food banks of the Bay Area hosted from this house here.		109
People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well.		110
Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin.		111
I did some products for the Apple II, most notably the first small low cost thermal printer, the Silent Type.		112
As you know, Microsoft eventually kind of grabbed the gold ring out of Apple's hands, I guess.		113
I started working at Apple about 18 months after I bought my Apple II.		114
Part of Steve's job was to drum into us how important what we were doing actually would be to the world.		115
The Apple II was not designed like an ordinary product. It used crazy tricks everywhere.		116
I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.		117
In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before.		118
But typically for a project like the Mac, the size we had was pretty good. And it has different stages. The team grows as you have to write manuals and do testing... though the Mac had no formal testing.		119
The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people.		120
We were developing an innovative Personal Information Manager called Chandler but a couple years ago I took off from that to do a project writing down my memoirs essentially, reminiscing about the development of the Macintosh.		121
Working long hours being single helps because your time is yours. Once you have a family your time isn't all yours anymore. Most of the Mac team, we were in our mid-20's, most of us were single, and we were able to essentially devote our lives to it.		122

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