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Guy Kawasaki [1954-0] American

Rank: 101
Businessman, Author

Guy Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984.

Art, Change, Courage, Failure, Famous, Life, Patience, Romantic, Society, Teacher

Quote	Tags	Rank
What I lack in talent, I compensate with my willingness to grind it out. That's the secret of my life.	Life	101
If you have to put someone on a pedestal, put teachers. They are society's heroes.	Society, Teacher	102
Evangelism is selling a dream.		103
Great companies start because the founders want to change the world... not make a fast buck.	Change	104
Patience is the art of concealing your impatience.	Art, Patience	105
At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I'm picking the former, although I would not mind both.		106
When I finally got a management position, I found out how hard it is to lead and manage people.		107
Don't worry, be crappy. Revolutionary means you ship and then test... Lots of things made the first Mac in 1984 a piece of crap - but it was a revolutionary piece of crap.		108
The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.		109
What you learn in school is the opposite of what happens in the real world. In school, you're always worried about minimums. You have to reach 20 pages or you have to have so many slides or whatever. Then you get out in the real world and you think, 'I have to have a minimum of 20 pages and 50 slides.'		110
Entrepreneurship is not for everyone.		111
It's easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.		112
Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.		113
A good idea is about ten percent and implementation and hard work, and luck is 90 percent.		114
Ambitious failure, magnificent failure, is a very good thing.	Failure	115
Social media allows me to pick my times for social interaction.		116
Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.		117
I do have a peripatetic and active intellectual curiosity.		118
When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.		119
Simple and to the point is always the best way to get your point across.		120
It doesn't matter whether the Dow is 5000 or 50,000. If you're an entrepreneur, there is no bad time to start a company.		121
If you're an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.		122
Entitlement is the opposite of enchantment.		123
As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.	Famous	124
Good people hire people better than themselves. So A players hire A+ players. But others hire below their skills to make themselves look good. So B players hire C players. C players hire D players, etc.		125
I don't want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.		126
I have developed a Zen-like approach to the operating systems that people use: 'When you're ready, the right operating system will appear in your life.'		201
A crash is when your competitor's program dies. When your program dies, it is an 'idiosyncrasy'.		202
Leverage your brand. You shouldn't let two guys in a garage eat your shorts.		203
Most venture capitalists won't read a business plan unless the entrepreneur is introduced to them by a contact.		204
Companies in Europe should stop trying to do the U.S. version of a European idea.		205
If you make money, you might not make meaning.		206
I think that no one, or very few, are born as good presenters. It's a skill that you learn.		207
A 50-year-old company can innovate as well as two guys/gals in a garage.		208
Not many people agree with what I do.		209
If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.		210
I'm a lousy predictor of the future.		211
Coming from the U.S., you tend to look at one homogeneous market with 350 million people. But in Europe, every country has its own customs and laws.		212
I merely consider myself a father, and one role of a father is to provide financial resources for his family.		213
The A-listers and the A+ listers, are reporting the news, they're not making it.		214
I travel all the time.		215
I started my career counting diamonds and schlepping gold jewelry around the world. The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.		216
When I was getting my education, I fell in love with the writings of Peter Drucker. He was my hero. I had a naive belief that when I became a manager, it was going to be like Peter Drucker's books. That is, I was going to be the effective executive. I was going to talk to people about their goals. I was going to help them actualize.		217
The most important thing is that you hire people who complement you and are better than you in specific areas. Good people hire people better than themselves. So A players hire A+ players.		218
Most people who graduate from college think they have to make a perfect choice. Is it Goldman Sachs? Is it Google? Is it Apple? They think that their first job is going to determine their career, if not their life.		219
A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.		220
A company should search for every instance of the use of its name and zoom in when there are issues - both good and bad.		221
If you provide enough value, then you earn the right to promote your company in order to recruit new customers. The key is to always provide value.		222
I don't take myself that seriously. I'm a pragmatist.		223
It's hard to name a person who is unpopular who has influence.		224
Every day, I get five pieces of hate mail: Tweets or hate emails.		225
Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard.	Romantic	226
People are forgiving of v 1.0 of a product if it's truly innovative and useful. Then you can get away with a lot. But if you're merely marginally improving the status quo, then you better be rock solid.		301
I think that no one, or very few, are born as good presenters. It's a skill that you learn. The key is the 10/20/30 rule: 10 slides given in 20 minutes using no font smaller than 30 points. If people just adhered to this rule, they would double or triple the quality of their presentations.		302
The good news about entrepreneurship is that your fate is in your hands. The bad news is that your fate is in your hands!		303
My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android.		304
Many Android users aren't aware of some the things that Android can already do such as supporting the enforcement of companywide security policies, encrypting phone data and providing e-mail and calendar widgets that update in real-time. Our job is to help people and businesses discover and use these features.		305
My mother taught me not to take any crap from anyone and to stand up for my rights. You might not believe this lesson came from a tiny Japanese woman, but it's true.		306
I would like my kids to inherit a world where people succeed because of merit and hard work, not entitlement, and where people accept others for what they are and not try to change them.		307
A simple summary of my life is that my parents worked very hard so that I could have a great education, and I took that education and worked very hard to get where I am. I would like my kids' lives to be exactly the same.		308
What I learned from my kids is that the greatest joy in life is not from material trappings, power, or visibility. The greatest joy comes from your kids. Nothing is even close to my kids in terms of bringing me joy.		309
I think a lot of the logic of Google+ is much better in terms of notification of messages to you, in terms of how you post. One very obvious feature is that with Google+, after you post something, you can edit it forever. That is true of both posts and comments. I edit almost every post I make and almost every comment I make.		310
There are two ways to approach the application process: trying to hit a home run by getting an immediate 'Yes, here's an offer' or trying not to be eliminated. I recommend the second approach.		311
The most powerful way to convince the interviewer that you can do the job is to show how much you already know about the industry, the company, and the products/services of the company. In other words, enchant the interviewer with how much you already know.		312
I've been all over the world meeting with companies and startups and entrepreneurs. And I tell you, they are more similar than different.		313
Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is.	Courage	314
You really can't spend money on social media unless you really try. Social media is really more about effort than expense.		315
I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product.		316
I love the notification system on Google+. If someone mentions you, you get notified via Gmail. That's very useful for someone like me.		317
My recommendation for SEO is very simple. It's Write Good Stuff. In my mind, Google is in the business of finding good stuff. It has thousands of the smartest people in the world, spending billions of dollars to find the good stuff. All you have to do is write the good stuff; you don't need to trick it.		318
Every social media post should have a beautiful graphic. If there are two identical stories, the one with the beautiful graphic will always win.		319
The right algorithm is to put off seeking funds for as long as physically possible. And in an ideal world, a startup would never have to seek funds at all.		320

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