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Donald Norman [0-0] American
Rank: 101
Scientist, Computer science researcher


Donald Arthur "Don" Norman is the director of The Design Lab at University of California, San Diego.
He is best known for his books on design, especially The Design of Everyday Things.

Design, Teacher, Science, Work



QuoteTagsRank
We expert teachers know that motivation and emotional impact are what matter. Teacher
101
So what does a good teacher do? Create tension - but just the right amount. Teacher
102
In my opinion, no single design is apt to be optimal for everyone. Design
103
To me, error analysis is the sweet spot for improvement.
104
I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. Science
105
The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.
106
And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree. Work
107
It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. Design
108
User-centered design means working with your users all throughout the project. Design
109
Market segmentation s a natural result of the vast differences among people.
110
Everyday people are not very good designers. Design
111
I prefer design by experts - by people who know what they are doing. Design
112
Knowing how people will use something is essential.
113
Scientists are always skeptics.
114
Beauty and brains, pleasure and usability - they should go hand in hand.
115
Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone. Design
116
Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done.
117
You won't catch me giving clear lectures.
118
Readers always seem to think that the author has some control over the design of their books. Design
119
Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.
120
If you think the products don't match what you want from a product, don't buy it.
121
I believe that robots should only have faces if they truly need them.
122
Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.
123
A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?
124
As for all those mistakes I make - they are on purpose - to teach you how to deal with them.
125
I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.
126
I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.
201
Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.
202

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