Guess quote

Bruno Maag [1962-0] Swiss

Rank: 105
Designer

Bruno Maag is a Swiss type designer and founder of type design company Dalton Maag.
Maag began his career with an apprenticeship as a typesetter for the Tages Anzeiger, Switzerland's largest daily paper.

Communication

Quote	Tags	Rank
There isn't really a stylistic recipe for fonts to make them particularly suitable to be translated into different scripts.		101
Each script has its own calligraphic and cultural history. It is more a question of matching different calligraphic styles to one another, without the features of one script dominating another.		102
When we design for non-Latin, we always aim to create a rhythm and texture that is sympathetic so when you have the two scripts running side by side, they create, ideally, the same tonal value on the page.		103
The Cyrillic and Greek scripts in particular have an alien beauty in their unfamiliar letterforms. Five weights of stroke thickness create subtle variations in light and dark that reflect the emerging and fading of the stars.		104
A good typeface is like a well-crafted English or Italian suit: it always looks perfect.		105
Type is your brand.		106
Why do only the Latin script when Nokia has a billion consumers? Typography is the bedrock of communication; it can really connect people.	Communication	107
If you imagine b, d, p, and q, those are letter forms that all the children always mess up. They are mirror forms of one another. That feature is emphasized in a font like Arial, where the shapes are literally mirror forms.		108
The argument that a serif font is too fussy doesn't cut it anymore. You want a font where the letter forms are not ambiguous.		109
I do believe that organizations can certainly improve lives by specifying better fonts, which of course has an effect on how you read your e-mail.		110
A coherent typeface is an essential part of a coherent branding strategy.		111

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