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Tim Cook [1960-0] American

Rank: 101
Businessman, Chief Executive Officer of Apple

Timothy Donald "Tim" Cook is an American business executive, industrial engineer and developer. Cook is the current and seventh Chief Executive Officer of Apple Inc., previously serving as the company's Chief Operating Officer, under its founder Steve Jobs.

Best

Quote	Tags	Rank
Life is fragile. We're not guaranteed a tomorrow so give it everything you've got.		101
To whom much is given, much is expected. I do believe this. It's embedded in me.		102
You know, this iPhone, as a matter of fact, the engine in here is made in America. And not only are the engines in here made in America, but engines are made in America and are exported. The glass on this phone is made in Kentucky. And so we've been working for years on doing more and more in the United States.		103
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.	Best	104
I think two people with strong points of view can appreciate each other even more.		105
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.		106
We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products.		107
Let your joy be in your journey - not in some distant goal.		108
The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it.		109
I love museums but I don't want to live in one.		110
I am who I am, and I'm focused on that, and being a great CEO of Apple.		111
Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it.		112
Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that.		113
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.		114
I've always hated litigation, and I continue to hate it.		115
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.		116
You can only do so many things great, and you should cast aside everything else.		117
Anything can change, because the smartphone revolution is still in the early stages.		118
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.		119
Apple doesn't do hobbies as a general rule.		120
You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.		121
I learned that focus is key. Not just in your running a company, but in your personal life as well.		122
I don't think Apple has to own a content business.		123
I don't really think anything Microsoft does puts pressure on Apple.		124
From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small.		125
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.		126
I'd rather Apple cannibalize Apple than somebody else cannibalize Apple.		201

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