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Raymond Loewy [1893-1986] American
Rank: 103
Designer, Industrial designer


Raymond Loewy was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its cover on October 31, 1949.
He spent most of his professional career in the United States, becoming a naturalized citizen in 1938.

Design



QuoteTagsRank
The Coke bottle is a masterpiece of scientific, functional planning. In simpler terms, I would describe the bottle as well thought out, logical, sparing of material and pleasant to look at.
101
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended. Design
102
Noise is a parasite. Anything noisy is poorly designed.
103
In every phase of the automotive industry, certain factors have been more important than all others in relation to the way the automobile has looked. Phase One is really the Ford story. Function and production were the most important considerations. The automobile was an invention, and it looked like one.
104
The American automobile has changed the habits of every member of modern society.
105
The public may admire a corporation for its impressive size. Who in the United States doesn't? But when a business, however gigantic, gets smug enough to believe that it is sufficient only to match competition on trivial points instead of leading competition in valid matters, that business is becoming vulnerable to public disfavor.
106
Between two products equal in price, function and quality, the better looking will outsell the other.
107
My early colleagues and myself helped create the life styles of Americans and, by osmosis, of the rest of the world. I found it difficult to reconcile success with humility. I tried it first, but it meant avoiding the very essence of my career - total exhilaration and the ecstasy of creativity.
108
I've been accused of being a shell designer - you start with a machine and enclose it. But in many cases, the shell is essential. A locomotive without a shell would be nonfunctional.
109
American products are marvels of production and functionality, but were unnecessarily and unbearably ugly, noisy smelly and offensive.
110
I alienated the automotive industry by saying that cars should be lightweight and compact.
111
The world is filled with archaic objects - mailboxes which look like alarm boxes, banks which look like places to break out of rather than places to enter.
112
The automobile is an American cultural symbol.
113

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