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Norman Granz [1918-2001] American

Rank: 101
Musician, Impresario

Norman Granz was an American jazz music impresario.
Granz was a fundamental figure in American jazz, especially from about 1947 to 1960. He was the founder of five record labels: Clef, Norgran, Down Home, Verve and Pablo. Granz was acknowledged as "the most successful impresario in the history of jazz." Granz is also known for his anti-racist position and for integrating audiences.

Quote	Tags	Rank
I'm talking as a professional impresario. I'm not judging anybody at all.		101
If you look at my audiences, even in Europe, they're hardly teenagers.		102
My juices needed restoring. I needed a sabbatical from the record business.		103
Sponsors and networks will really go all out and simply evaluate people on the basis of talent.		104
The public, hearing pop music, is, without knowing it, also soaking up jazz.		105
Ella can work nightclubs that Duke might not be able to work, because of having the big band. Where they go now is strictly a matter of their own names and talents.		106
I don't say that the supposed Civil Rights development is a myth, but it's a matter of dealing with reality. It's purely peripheral and, in many cases, it's just a facade.		107
To play today in London, next week in Madrid and the week after that in Warsaw is a bit better than playing Newark and Baltimore and Philadelphia. I've been doing that for 20 years.		108
As long as we're in a democracy, I have to give what I think the majority of people will enjoy.		109
Ellington is a writer and arranger, as well as a musician and leader. He does movie sound tracks.		110
For years, Jazz At The Philharmonic albums were the only ones of their kind.		111
I allowed artists to play for as long as they felt they could justifiably continue to create.		112
I don't know who's 18 years old today that, 20 years hence, is going to be a jazz fan.		113
I don't think I will ever do any tours again in the United States. I rather think that that's over with.		114
I don't think that jazz, as any kind of an art form, has any permanence attached to it, apart from the practitioners of it.		115
I don't want to sound as if I'm doing something tremendously special. But I am a jazz fan.		116
I find myself more at peace when I live in Europe.		117
I still continue to do at least four concert tours a year, and in many cases, as many as six.		118
I'm concerned with trend. I don't know where jazz fans will come from 20 years from now.		119
If I were to put on Barbra Streisand and Duke Ellington, one might say the combination isn't good.		120
In 1958, I decided that I was going to live in Europe permanently. So in 1959 I moved to Lugano, Switzerland.		121
Jazz was uplifted by what I did.		122
My function at Verve was that of a genuine producer in artists and repertoire.		123
The history of all big jazz bands shows was, first they played for dancing, and then they played for singing.		124
The record companies are interested in the kind of sales they can get from the rock groups.		125
When I was doing jazz concerts in America, I would use the biggest names I could find.		126
You will always find a few people in any area that would like things done completely their way.		201
Germany is probably the richest country in Western Europe. Yet they wouldn't take any television with Duke and Ella, their reaction being that people weren't interested in it.		202
The economic picture in the States today doesn't allow for jazz concerts in a tour fashion. People now are too used to the Festival, which gives them more names for the same price.		203
There are many artists that I present that I admit I like less than I do others. But I think that they warrant being presented by my own, personal standards.		204
There are very few groups that really stay together. The leaders of groups make enough money to be able to afford to work a maximum of 35-40 weeks a year.		205
Amsterdam must have more than a million people. But the only area where jazz is really profitable and successful in an economic sense is in Japan. That's because they haven't been exposed enough.		206
I made it easier for many artists to play in certain areas.		207

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