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Leo Bogart
[1921-2005]
American
Rank: 106
Sociologist
Leo Bogart was an American sociologist, media and marketing expert.
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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
101
Advertisements may be evaluated scientifically; they cannot be created scientifically.
102
In my opinion, fun is what makes advertising successful.
103
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