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Kevin Plank [1972-0] American

Rank: 101
Businessman, CEO of Under Armour

Kevin A. Plank is an American entrepreneur and businessman. Plank is the founder, CEO and Chairman of Under Armour, a manufacturer of sports performance apparel, footwear and accessories, based in Baltimore.

Attitude, Business, Chance, Fitness, Inspirational, Leadership, Morning, Positive, Smile, Sports

Quote	Tags	Rank
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.	Inspirational	101
I've always been a hustler.		102
My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling Stones,' 'Lollapalooza,' or whatever. On the outside they're 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks.	Business	103
Motivation, passion, and focus have to come from the top.		104
Your attitude is contagious.	Attitude	105
Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are more people that want to spend their days burning things down than building it up. At least just stop rooting against him. You know, give the guy a chance.	Chance	106
The sports apparel industry was dominated by the big shoe companies. But there was a void in apparel and I decided to fill it.	Sports	107
My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back of a truck, heading to Pimlico at 6 A.M. to mark our place in the middle of the Preakness infield, where we never saw a horse run.		108
Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in the winter. Why not make a better piece of equipment for underneath the shoulder pads?		109
You're convincing these big, tough football players to wear what was essentially women's lingerie. There was a little bit of a Jedi mind trick that needed to take place. The product really spoke for itself once guys felt it and touched it.		110
It's a fire, it's a passion to get out and to create and to innovate. And that I've always enjoyed and I've always been very proud of is that the people I've done business with, the people around me have always made money.		111
You need to put your hands around the throat of your business, and you need to run it. There's no other way.		112
I'm usually a pretty intense person. Give me an inch, and I'm going to go.		113
All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.	Fitness	114
I'm a big advocate of the power of positive thinking, particularly for small businesses.	Positive	115
As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.		116
Any self-respecting entrepreneur has borrowed money from their mother at some point.		117
I was always telling people I was doing great, even if I wasn't.		118
I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.	Morning	119
I wanted to make the world's greatest football undershirt. But I realized that no team sport had equipment for apparel. Apparel was an afterthought.		120
I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school, you do a lot of team projects. Well I was the guy who gave the presentations for the team projects.		121
I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting hammered at concerts, I was making money. I am a control freak.		122
I've got a pretty addictive personality.		123
When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'		124
We need to stop making wide-body seats on airplanes, stop accommodating that, because it's not healthy.		125
It's key to become 'famous' for one thing first, and that will give you the credibility to go into other areas once your ready... which generally means a long time and a lot of perfecting!		126
Employees get things done. Partners get things done done. But owners get things done done done.		201
People like being on winning teams.		202
When you're winning, you're creating a dynasty.		203
Everyone must have a voice, and everyone deserves clarity.		204
In getting Under Armour started, like any business, I think, number one, you need a great idea.		205
The markets are efficient over time.		206
At Under Armour, we've created a very strong culture, a culture that first and foremost is built on people.		207
Leadership is... to make sure you never limit the idea or opportunity.	Leadership	208
Data is the new oil.		209
The companies that do well are the companies that use math.		210
Maryland is one of the greatest schools that we have in this country.		211
I don't want to be characterized as the big booster guy.		212
People of Baltimore, if you want to simply learn a new trade, if you want to join the Foundry, it's a membership. It's like joining a gym, and you can go and meet other entrepreneurs like you. You can talk about how to get financing. You can take a class on how to sew. You can take a class and say, 'I want to be an electrician.'		213
We want to shine a light on this great city of Baltimore. I can tell you, I love this city.		214
Great companies have to manage the cadence of what they do.		215
Every great brand is like a great story.		216
I was always... naive enough to not know what I could not accomplish.		217
If I had been out in the industry instead of being a college kid who had an idea for another T-shirt, I would have been too scared to do anything.		218
I don't like my competition. At all.		219
I didn't like the way a wet cotton T-shirt felt under my equipment. There had to be something better.		220
The world cannot continue to build larger health care systems where you just sit around and wait for people to get sick.		221
If Facebook owns social, if LinkedIn owns business, who owns your health?		222
I don't have the option of getting fat. I like to try as much of our products as I can. Our sample size is size large, and I can't fit into our samples unless I'm at that size.		223
We don't care which products you like, but you should be using UnderArmour.com - which is now MapMyFitness - and having a reason to visit us every day.		224
We are not going to do ourselves any favors by buying into what's printed in newspapers.		225
There's no such thing as a good time. I started an apparel-manufacturing business in the tech-boom years. I mean, come on. Get out of your garage and go take a chance and start your business.		226
We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.		301
There is some little boy and some little girl out there, somewhere, who believe that when they put Under Armour on, they can do just a little bit more.		302
In my industry, a shirt and a shoe are still made the exact same way they were 80 years ago.		303
I can't imagine trying to operate a company banking on the fact that my logo is cooler than somebody else's logo.		304
I don't believe in flagship retail, because the definition of flagship retail is that it's a marketing expense, and it's going to lose money.		305
The ability to touch people and literally change lives is incredibly relevant in a consumer-products company.		306
The best merchants in the world aren't the ones predicting what's cool next; we're the ones dictating what's cool next.		307
Great brands are meant to be great aggregators.		308
My kids have been watching a lot of 'My Little Pony,' and it's rubbing off on me.		309
Blowing people's minds is one of my favorite things to do.		310
The purpose of Disneyland is to make people smile.	Smile	311
People say they'll pay more for something made in the U.S., but they won't actually do it.		312
If you're going to start a company, it's not going to be in the millions of dollars, but it's going to be something - for a lot of these kids - out of the trunk of their car, the same way that I did.		313
The Small Business Administration was fundamental in helping our company. There's great initiative from the government if you know the right places to look.		314
I want people to believe in themselves. I want intellectual curiosity. I want someone who realizes that they don't know it all and that they're dying to learn.		315
Wipe the tears away, stand up, be a man, run your business, find a way.		316
Everybody is an expert. But at Under Armour, I want people to control what they can control. Leave the pontificating to everyone else. Leave all that negative talk to everyone else.		317
Winning, I believe, is a culture just as much as losing is.		318
People look great in leggings and shorts and athletic clothes.		319
Nothing ever surprises me about the market.		320
The idea of insider information to me is almost, like, laughable.		321
San Francisco is one of the worst-dressed cities in the world, bar none.		322
When I tell you it's an Under Armour T-shirt, your question should be, 'What's it do?'		323
Stop with the stupid messages. I don't need a message that says, 'Go on, you can do it today.' What does that mean?!		324
Brands are about editing.		325
I run five miles three times a week; I log everything. I look up routes when I travel.		326
I'm a sporting goods guy.		401
I love Monopoly. You know why? When I play Monopoly with you, I'm going to buy everything from Baltic Avenue to Marvin Gardens. If you get to my side of the board, you'd better roll boxcars, or you're going to pay rent.		402
It's absurd that you know more about your car than you know about your body.		403
I believe people change. I think that they can learn from mistakes.		404
I like people who go. I love energy.		405
Being green means preventing waste.		406
In getting Under Armour started, like any business, I think, number one, you need a great idea. But it's also about who you know.		407
I was a not-big-enough, not-fast-enough football player who wanted a little bit of an edge on the field. I figured my own sweat, if I could get that off my body, and more importantly, the weight that stood behind it, that would help.		408
Go find out if you can make your product. Once you make it, stop projecting what's going to happen and go find out whether your product can sell. Find out whether someone is willing to take hard-earned cash out of their pocket and exchange it for your product.		409
Don't ever, ever devalue your product. Ever. It's the worst thing anyone can do to hurt your brand.		410
Success doesn't happen quickly. It happens from doing the same thing over and over, becoming great at it, and delivering great value to consumers.		411
I love Under Armour, and I would like stockholders to know that I am very committed to our company.		412
Brands are all about trust. That trust is built in drops and lost in buckets.		413
I want Baltimore to be the coolest city in the world.		414
At some point in your life, you'll find yourself in a similar position: Surrounded by people who are smarter, faster, who have more experience and more money - and you'll just have to find a way. And you'll have to do it with passion.		415
Passion means finding a way.		416

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