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John Quelch [1951-0] American

Rank: 105
Educator, Professor

John Anthony Quelch CBE is the Charles Edward Wilson Professor of Business Administration at Harvard Business School. He holds a joint appointment at the Harvard School of Public Health as Professor in Health Policy and Management.

Medical, Space

Quote	Tags	Rank
Ease of navigation is important in both physical and virtual space.	Space	101
Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.		102
Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.		103
You certainly don't want to market the president as if he or she were a box of breakfast cereal.		104
When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.		105
The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.		106
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.		107
Consumer behaviour changes in a glacial fashion.		108
Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.	Medical	109
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.		110
Coca-Cola is an American icon.		111
You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.		112
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.		113
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.		114
When times are good, there is budget available for increased research on secondary products or customers.		115
Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.		116
The opinions of a convenience sample... may not represent all users.		117
The FTC doesn't regulate political speech.		118
The only thing you need to set up a business school is a warm body and a piece of chalk.		119
Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy.		120
The skills associated with knowledge creation are totally different from the skills associated with production.		121
If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program.		122
The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game.		123
The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior.		124
Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.		125
If there is cultural imperialism, it is definitely American.		126
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.		201
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.		202
There are distinct categories of consumers, each of which needs to be addressed in a different way.		203
Obama and Clinton make an interesting contrast in brands.		204
Younger people obviously are more likely to openly express their political affiliations in terms of gear.		205
Consumers around the world are excited to share common experiences.		206
A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.		207
You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.		208
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.		209
Personal brand equity erodes much faster than corporate brand equity.		210
It's impossible for any institution to compete unless you can afford world class faculty.		211
It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers.		212
Understanding place is critical to achieving corporate growth.		213
Paying extra for prime placement can often pay off.		214
If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.		215
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.		216
I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking.		217
To be a dean, you have to be a salesman as well as a scholar.		218
What you don't do is contacting someone you haven't reached out for 10 years and asking for money.		219
If I ask for money, all I get is advice. But if I ask for advice, I end up getting money.		220
There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste.		221
Every company, large and small, has an impact on health.		222
Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs.		223
View health as an investment, not an expense.		224
America's health depends on all businesses, not just healthcare companies, to do their part.		225

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